How I Made 10:1 ROAS From My Digital Ad Campaign

My client was a fitness athlete selling nutritional supplements named BLDR | Building Better Athletes. I designed an e-commerce website linked to distribution centers in America and Europe. The next step was to reach a larger audience, and make more sales.

Our original tactics were to grow his social media accounts organically. We were making progress, but needed a bigger boost. We spent some time recording a series of promos for 3 of his supplements and A/B tested targeted ads on Meta.

The ads performed very well, giving us a 6:1 ROAS (return on ad spend), We let the ads run for 2 months before switching them out. Upon shooting the next batch of videos we studied the analytics to see how our audience responded to the different ad styles.

Our Black Friday ads helped us sell $56,000 in product throughout November. Not bad for a company that is just over 1 year old. We completely sold out of half of our products.

If you need help with your digital ad campaign message the Digital Nomad.